As per the vision of Prime Minister Imran Khan to give tourism a priority in mainstream development, Pakistan’s first-ever tourism-focused satellite TV channel “Discover Pakistan” has been launched on Saturday.
Announcing the news of the channel on social media, the management of Discover Pakistan said that the TV channel aims to highlight Pakistan’s soft image with documentaries and coverage of tourism-related events and travelogues.Pakistan’s first tourism TV channel launched
The channel will focus on promoting Pakistan’s scenic beauty, historical places, and notable areas. The management has urged the citizens to ask their cable operators to initiate broadcasting the channel.
As per Prime Minister Imran Khan’s vision, the Discover Pakistan TV channel had been in the pipeline since 2017.
Prime Minister Imran Khan on August 26 last year had formed a 12-member National Coordination Committee on tourism to facilitate and coordinate the government’s commitment to give tourism a priority in mainstream development.
The deputy governor of the State Bank of Pakistan, managing director of the Pakistan Tourism Development Corporation, chairman Evacuee Trust Property Board, and all chief secretaries or additional chief secretaries are members of the committee.
According to the Terms of Reference, the committee was formed to oversee and review the implementation of national tourism strategy and integration of provincial and regional policies.